The Next Big Opportunity in Experience-Driven Retail
WHAT IS MESS HALL?
Mess Hall is a nostalgia-inspired, interactive retail concept where guests build personalized products from a curated, menu-style format. It turns customization into a high-energy destination designed for scalable growth.
A Growing Experience Economy
Consumers are seeking interactive, shareable retail moments. Mess Hall captures this shift with a structured, repeatable concept built for high-traffic tourist destinations, entertainment districts, and event-driven markets.
Layered Revenue, Built for Scale
In-store customization is supported by merchandise, limited releases, private events, corporate activations, and seasonal promotions, creating repeat visits and multiple revenue streams.
A High-Growth Experience Category with Built-In Demand
Structured for Scale
Mess Hall operates within the fast-growing experience-driven retail category, where consumers actively seek interactive, shareable shopping moments. Built for high-traffic markets and repeat participation, the concept is designed to deliver strong margins and scalable growth for franchise owners.
Own a Mess Hall Franchise
A streamlined retail concept designed for high-traffic markets, operational efficiency, and scalable growth.
$156K–$235K
Initial investment range
200 – 800 sq/ft.
Designed for high-traffic destinations
7% Royalty
1% Brand Fund
Ideal Owner
Hands on, community-minded, brand-driven, and energized by interactive retail experiences.
revenue model
In-store customization, merchandise sales, private events, and corporate activations.
Traffic Model
Tourism, events, and group participation drive repeat visits and impulse engagement.
Franchise Training & Support
A structured onboarding process and ongoing operational support designed to help franchise owners launch confidently and scale successfully.
Meet the Founder
Mess Hall was founded by Emily Bargeron, a fashion entrepreneur with over a decade of experience building creative retail brands. With a background in merchandising, experiential retail, and brand storytelling, she designed Mess Hall to merge interactive product customization with structured, scalable operations.
What began as a bold retail concept quickly proved its staying power, attracting high-traffic participation, strong margins, and repeat demand. Today, Mess Hall is built not just as a brand, but as a franchise system designed for growth.
meet the mess behind the magic
At Mess Hall, our team is the driving force behind our unforgettable interactive custom experience. Fueled by passion and creativity, we craft memories, spark nostalgia, and bring a whole lot of mood to every design. It’s more than a destination, it’s a community. Come see how we turn ideas into iconic moments!
Franchise discovery process
Your 6 Steps to Mess Hall Ownership
Streamlined and supportive from inquiry to opening day.
frequently asked questions
You can typically open your Mess Hall Truck Shop within 3 to 6 months, depending on the timely completion of pre-opening steps, training, and securing the ideal commercial property.
Link to INQUIRE TODAY
No prior retail experience is required. Mess Hall is built around structured systems and hands-on training that guide you from pre-opening through daily operations. From product flow to team leadership and launch planning, we provide the tools and support you need to run a successful location.
The ideal owner is organized, people-focused, and excited about interactive retail — we’ll help you with the rest.
Link to LEARN MORE
The estimated initial investment ranges from $156,000 to $235,000, depending on location, buildout, and market conditions.
The initial franchise fee is $60,000, with a required net worth of $250,000 and $100,000 in liquid capital.
We’re happy to walk you through a detailed breakdown during the discovery process so you can understand exactly what goes into the investment.
Blog posts
The Power of Personalization: Why Customers Love Custom Hats
In today’s marketplace, personalization is more than a buzzword—it’s a key driver of emotional connections, customer loyalty, and increased sales. Customization allows customers to create products ...
Read more
How Mess Hall Helps Tourists Take Home Memories
If you’re looking to offer a unique and engaging experience for tourists in your city, Mess Hall Truck Shop is the perfect opportunity! Imagine a place that combines creativity, local flair, and a ...
Read more
The Rise of Custom Hats: A Growing Market for Entrepreneurs
From fashion enthusiasts to tourists seeking memorable souvenirs, custom hats have become a popular way to showcase individuality and self-expression. For entrepreneurs looking to make their mark, ...
Read more